Titah Yudhistira, M.T.



Email : titah@mail.ti.itb.ac.id
Research Division : Industrial System and Techno-Economics
Field of Interest : 1. Advanced Statistical Analysis
: 2. Decision Analysis
: 3. Marketing Research and Intelligence
4. Product Development
Education : 1. Master (Institut Teknologi Bandung, Indonesia)
: 2. Bachelor (Institut Teknologi Bandung, Indonesia)

Key Publications:

  1. Yudhistira, T.; Simatupang, T.; “Utilization Potency Analysis of Online Survey in Indonesia”. Proceedings 2014 International Conference on Business and Social Science, Tokyo, Japan, 2014
  2. Yudhistira, T.; Bijmolt, T.H.A.; Huizingh, K.R.E.; “Interrelationships between Brand and Advertising Metrics in Online Banner Advertising.” Proceedings of 41st EMAC Conference, Lisbon, Portugal, 2012